Can you imagine shooting 606 takes for a car commercial? Neither can I, but take at look at this amazing ad for the Honda Accord.
No special effects tricks were used...this is a real life Rube Goldberg setup that is truly amazing in its execution. The related article describes some of the madness that went into it - including the huge budget of about $4 million.
"The bigshots at Honda's world headquarters in Japan, when shown Cog for the first time, replied that yes, it was very clever, and how impressive trick photography was these days. When told that it was all real, they were astonished."
Posted by answerguru at May 7, 2003 11:20 AM | TrackBackthis is a very, very cool ad indeed.
Posted by: *p on May 8, 2003 04:14 AM